Rendleman Orchards
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EMAIL CAMPAIGN // GIFT WHAT MATTERS
“Working on our digital presence prior to and throughout the holiday season with On Brand Marketing helped us with our original goal of increasing the number of gift boxes sold. Something I did not expect was the perceived level-up of our marketing due to their well-thought-out content strategy and design skills.
The organizational structure Traci and Sam provided for this holiday campaign ensured content deadlines were met, providing consistency for our customers and resulting in sales. I enjoyed the fresh creative perspective working with On Brand offered throughout the process.”
PRODUCT INNOVATION // JUST PEACHY T-SHIRT
Michelle, Vice President of Rendleman Orchards, has mentioned several times the senses activated at the farm. You taste the produce, you see the landscape, you smell the fragrant fruit and flowers, and you touch the different textures. We wanted to activate the consumer’s sense of hearing… Inspired by vintage band t-shirts, we came up with the concept of the Just Peachy Tour. The back includes a list of some popular cities and states Rendleman has shipped to, and a Spotify code with a Rendleman Orchards summer playlist of farm favorites. The design and print were completed by a local Southern Illinois company, Merchop.
I GET MY PEACHES DOWN IN SO-IL
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Inspired by Justin Bieber’s hit song Peaches, we encouraged Rendleman Orchards to put a Southern Illinois spin on a mainstream classic.
