5 Questions We Ask Clients When Designing a Website
We’ve met with several prospective clients in the last week who have said something along the lines of, “We worked with an agency in the past and I don’t feel like what they created is what I really wanted.”
We’ve spent the last two years asking questions, meeting with clients, and collecting feedback to ensure that what we create matches your vibe. When we create a website specifically, we have longevity in mind and hope that this is something you will keep for years to come only needing to make minor edits as necessary. That is why we ask questions like these. Our goal every time is to make something we can BOTH be proud of!
Fill out the inquiry form here if you’re ready to level up your website!
What are a few words you would use to describe your brand?
This helps us to understand how the client perceives their existing brand and ensures that our visions align. This is a great opportunity for the client to do a bit of reflection and further identify who they are.
What are the core values of your brand?
As designers, we use brand values as a guide to properly articulate and convey the brand’s identity, message, and personality. These will influence the consumer’s trust, increase brand awareness, and impact the decision-making process.
What makes your brand stand out?
This is the core of any brand and differentiates them from competitors in their industry. Consistently expressing a brand’s point of difference will increase a brand’s perceived value and improve the likelihood their target audience selects their brand versus another.
What is the goal of your website?
Different brands have different goals. We must establish whether a brand aims to educate their audience, be a landing page, improve sales, expand geographically, etc in order to produce a website that solves their problems and meets their needs.
Can you share some content examples you like and what you like about them?
We are inspired by things we see, so it is always helpful to know what our client sees that inspire them. This provides a visual aid for us with what the client likes and usually gives a bit more insight into how the client perceives their brand and what they identify with.
