The Three-Click Rule

Written By On Brand Email
A graphic that says, "Why you need to be following the three-click rule on your website + socials"

Your user journey/experience matters and should always be at the forefront of your website/instagram/links! Identifying what your specific user journey is will help conversion and understand what their needs are.

In the simplest terms, the three click rule says that if a user cannot find what they’re looking for in three clicks or less, they will grow frustrated and give up their search.

A chart showing the three click rule
On Brand Email
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