Planning A Photoshoot for Aesthetic Providers
Beautiful imagery is what brings a brand to life. We’ve worked with injectors and estheticians since the beginning of On Brand, and with that, we’ve been involved in several photoshoots. We even teamed up with a photographer and hosted our own event for individual providers to come get new branding photos under our direction and guidance (the images from the event are what you’re seeing here). We speak from experience when we say that using cohesive branding across your marketing efforts paired with photography that emulates your personality humanizes your brand, builds brand trust and recognition, and drives traffic to your site - increasing bookings and revenue.
When considering what investments to make in your business, photography is one that we cannot recommend enough. You can use these images on a website, printed materials, and of course social media. And consider, isn’t it so much easer to create content and stick to a posting schedule when you already have an existing folder of beautiful images you feel confident in to pool from?
Once you make the leap and schedule your photoshoot, you’re probably thinking, “What’s next?” Consider this your lucky day because we are laying out the framework for you. From outfit ideas to a shot list, this is what we recommend that will cover all the necessities!
When it comes to location, a frequently asked question is studio/outside location, or in the practice?
Our answer, is this depends on your situation. Consider a couple things:
Does your practice have good, natural lighting, or something your photographer can work with? It might be good to get their feedback on this.
Do you have any treatment photos in your practice already? If you don’t and you have good lighting, we recommend doing your first photoshoot in your practice so that you can get images that highlight where patients will be coming in to receive treatment so they can envision themselves in the chair and get a taste of what to expect. You will be able to capture action shots pretending to do treatment and b-roll of your beautiful space.
If shooting in your space doesn’t work, be sure and bring some props like needles, vials, retail product you sell, laptops, etc.
Now for the fun stuff… What should you wear and what kind of photos should you get?
No matter what, we recommend clothes that you are comfortable in and truly wear. You will feel the most confident and photograph the best if you feel natural. A few notes:
Don’t wear colors that contrast your background or branding colors
Don’t wear small prints that could become distorted
We believe that changing outfits gives the illusion of having more photos. Whether you’re going solo or with a group. The goal is to maximize the amount of different photos you get, while minimizing the amount of time spent changing. That is why we are recommending three looks that can all be mixed, matched, and layered without making a trip to the bathroom to change.
The Base Outfit
The goal of this outfit is to keep it simple. We want something that is neutral, flattering, and fitted. Something that can easily be layered. This outfit will remain on the entire time and we will capture lifestyle shots of you in this look. If this is a team shoot, outfits don’t need to be matchy matchy but instead should be complimentary.
In this outfit think lifestyle and get:
Headshots
Candid photos of you laughing, smiling, walking through the practice or on the street
Candid group shots
Pretending to shop retail
Looking at your phone/computer
We recommend wearing:
A neutral color, fitted t-shirt that can easily be layered
Jeans or trousers that you feel comfortable and confident in - these will be worn the entire shoot
A cute shoe of your choice, possibly a sneaker in look one and a dressier shoe in look two
You can accessorize with:
Jewelry
Sunglasses
A scarf
2. The Personality Outfit
The goal of this outfit is to add some spice while making a few simple swaps. We want something that is still flattering but highlights your personality a bit more and reflects who you are as a person and provider whether it is: edgy, professional, the relatable community member, etc. These outfits will also be more lifestyle, so get similar shots as the base outfit.
We recommend:
Layering a jacket. Choose either a blazer, leather jacket, denim jacket, or something else that has structure to go over the fitted shirt from look 1
Swapping your shoes
3. The Treatment Outfit
The goal of this outfit is to show what patients experience when they are treated by you. Use machines and tools for props. These photos will likely be some of the most used on social media as they are perfect for highlighting treatments.
You can use models, or you can take turns with a friend as a provider sitting in the chair that you can use to create content revolving around treatments you have personally experienced.
While treating the patient we recommend:
Layering your white lab coat or a scrub top to go over the fitted shirt from look 1
